New T12 Widget Feature: Compare Walk-In and Online Prices Separately

We’re excited to announce a powerful update to Explorer’s T12 widget! You can now compare trailing average rates for Walk-in and Online prices separately, providing a deeper level of market analysis. In the self-storage industry, distinguishing between these rates is crucial. Online pricing often includes promotional discounts and reflects fierce market competition, while walk-in (street) rates offer insights into in-person demand and customer behavior.

The importance of this separation is evident in recent trends. The gap between online and street rates for a standard 10×10 non-climate-controlled unit is widening, currently sitting at 17%. Over the past year, online rates for this popular unit size have dropped by 7%, while street rates have only declined by 1%. This growing disparity highlights how competition in the digital space is influencing pricing strategies.

By using our enhanced T12 widget, you can explore these trends to better inform your business decisions. Understanding how these rates differ is essential for optimizing pricing strategies, managing occupancy, and staying ahead of market shifts.

Curious about how these trends impact your business? Dive into Explorer’s new feature today and get a clearer picture of your market dynamics!

Explorer is available for the evaluation of markets in the US, Canada, Europe and UK.

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