StorTrack at FSSA’s Lunch and Learn: Maximizing Profitability for Self-Storage Owners

July 18, 2024

Yesterday, I had the pleasure of attending the Florida Self Storage Association’s (FSSA) Lunch and Learn event in Orlando as a panelist. It was an honor to share insights on strategies for maximizing profitability for self-storage owners.

The panel discussion was dynamic and informative, focusing on effective ways to enhance profitability in the self-storage industry. Among the discussions were unique value-add opportunities beyond the standard merchandise and insurance. A few of these ideas included electric car charging stations, ice machines for facilities near coastal communities or lakes, and fee-based add-ons such as extended access hours.

We also delved into revenue management strategies, emphasizing the importance of using data-driven methods such as StorTrack or third-party groups like Prorize to stay on top of rates. The overall consensus was that monitoring rates closely and staying alert to market shifts is crucial.

Other great topics included pricing strategies, customer acquisition and retention, operational efficiency, and best practices for creating a great customer experience.

It was also great catching up with industry figures, including my fellow panelists Scott Macloughlin, Mark Poole, Joel Patterson and our moderator, Jessica Johnson:

Thank you to FSSA for inviting StorTrack to participate in this valuable event. Remember, StorTrack is your ultimate provider of self-storage data, offering unparalleled insights and market analysis to help you make informed investment decisions and stay ahead in the competitive self-storage market.

Stay tuned for more updates and insights from StorTrack!

Best,

James Breunig

Business Development Manager

james@stortrack.com